Via Digby:
[T]hat sense of dissatisfaction and anxiety so many of us feel is a direct result of the conspicuous consumption of the fabulously wealthy overclass trickling down through society and making it necessary for people to constantly buy more, even as they are earning the same.I suggest reading his full post. It shows a big psychological trick that many companies use to subtly trick people to buy more expensive things. A "good" salesman will always show you the most expensive thing, even if you cannot afford it because it makes everything else look poor in comparison. This is atrocious but, obviously, will never stop. By placing the most expensive items in an area that they will be seen first, people are made to feel that what they are getting is not as expensive because what they do get is only a fraction of the glamorous thing they saw cost. Well, I knew this kind of thing happened, but every time I hear what companies do to trick people, I get just a little bit more cynical. It'd be nice if a few big companies really went out of their way to supply people with what they need and not load them up on a bunch of unnecessaries for loads of extra money ( and I don't mean just saying they're doing that, I mean really doing it).
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